This supermarket is selling a 'hangover free' organic prosecco for Christmas

​The popular drink claims it will banish that morning after feeling

Abbie Bray
17:07, 10 OCT 2017

Fizz fans have something to cheer about - as a supermarket has launched a 'hangover free' prosecco in time for Christmas.

Lidl is launching an organic version of the popular drink which it claims will banish that morning after feeling.

The discounter’s Organic Prosecco Spumante for £7.99 hits shelves on Thursday and is poised for a sell out.

According to the chain’s master of wine Richard Bampfield the bubbly does not taste “rustic” and instead “has bright aromas of pear and white peach”.

​The popular drink claims it will banish that morning after feeling

Organic Prosecco uses less sulphites which have been linked to hangovers and Mr Bampfield told the Daily Mirror: “We’ve all had that shocking wine hangover. This is sometimes attributed to the sulphite preservatives used in wine to keep them fresher for longer.

“Generally, organic wine producers use a lower level of sulphites in the production process, which means they are less likely to contribute to hangovers.

“So if you don’t react well to sulphites you could be saying good riddance to hangovers with Lidl’s Organic Prosecco Spumante.”

​Shoppers are expected to clear shelves of the limited edition bottles ahead of the party season as Prosecco continues to grow in popularity.

According to industry body IWSR (International Wines and Spirits Record), the UK market is expected to soar by more than 17% by 2020 to 8.3 million cases, making it double the size of the US market which is predicted to reach 4.2m cases by then.
Globally, sales of Prosecco are set to rocket by 36% over the next five years, giving the Italian bubbly 9.2% of the sparkling wine market.
By comparison, Champagne sales are only expected to rise by 1% while Cava will remain unchanged.